This week we are giving you guys some great, exclusive, fan-only tools to do social media better within your ministry on our Facebook page. You can download them here and look for more resources to come over the next few days and weeks to come.
We love to talk about social media strategies here at seventy8Productions and have talked about the general social media strategies that you could have for each social network, how to best form your social media strategy around Facebook, Pinterest, Google+ and Twitter, and what our own social media strategy is this year.
What we have not done is give you a step-by-step resource to write your own, until now.
- Get Someone In Charge Put someone in charge of your ministry’s social media platform. Small church? Take it over! Big church? Get an intern to own it. Too much on your plate and no budget money to cover it? Find a volunteer who knows how to use social media and is responsible. Let them know the direction, have them fill out this strategy well, and sign off on it.
- Go Beyond One Network You may have already setup one social network account and wanted to do a social media ministry strategy for that one presence, but I would suggest that you allow for a broader focus on more than just one social network so that you can dip your toe into several different types of networks.
- Do One Social Media Well While I did just suggest to invest in more than one social network, you need to find which one has the best demographic for your ministry and make that one the priority. Champion one superbly and invest in the others as much as possible.
What goals do you have for your ministry’s social media strategy?