There isn’t much technologically that the Church, generally speaking, can say in terms of being a thought leader. In fact, from a strict web technology perspective, the Church has never really led anything.
And that’s fine. That’s not an issue with me.
But what we have we freely give, and it’s the “free” part that’s becoming much more powerful currency in our social web fabric than ever before, and that is where we will lead. In fact, we should be the experts at “free.”
Chris Anderson, the Editor-in-Chief of Wired Magazine, had a few things to say about “free” at the first business conference Disruptive by Design:
This law of gravity is un-fightable, because if you don’t do it, someone else will. Because they can. If it’s not zero today, it will be zero tomorrow.
What it says is that anything that becomes digital will become free — not to say that everything online will be free, but that everything will be available in a free version, so that fundamentally, you’re either going to be competing with free or you’re going to be making a product free and selling something else, because the marginal cost for these products is the same for everybody — which is to say zero.
Exactly, and the Church is excellently positioned to show the world how “free” really works; we’ve been doing it for years. Tying it together with some software and services, providing high value for people online, we can kick it into high gear.
It’s an exciting time to be a web technologist in the Church. I thank God for it.