Ah, yes, fonts.
As much as I love them, I loathe them. When I see good typography, I really enjoy it, but when I am faced with a project and need to start from scratch, picking the right font and font combination can be a real nail biter for me.
In fact, it usually takes me a few days to do it. I’ll let the selection settle, try it out in multiple ways—web pages, logos, etc…—until it feels right. So if I could have some sort of shortcut for this process, I would use it.
And I think I’ve found a shortcut:
Fonts & Feelings: Psychology in Typography
It turns out that fonts have feelings, too. 😛
This infographic, below, breaks down the key elements of typography and categorizes the main font families and how they are perceived by the reader.
I love it!
I applied the theories in the infographic to former font choices I’ve made, and I am pleasently suprised to find that it’s quite accurate. And when I’ve made a font choice that could fall into two different font categories, the font still rings true.
Very cool. Very bookmarked for future use.