For many churches, the one and only social media network that you need to worry about is Facebook. Your congregation is already there, so you do not have to get others to sign up. You have used the platform for a while and while you may still have a learning curve with brand pages, it will be minimal. And the analytics are truly better than any other social media network out there.
The question is, how does your church get an audience on social media? We can help with that.
We have taken some of the tips provided below and translated them for churches:
- The point of having a Facebook page for your ministry is not to announce events to EVERYONE in the world, but to hit a specific target. This might be via the local community, a niche area like community service, or specifically your congregation. Identify your audience.
- Facebook advertising allows you to filter who you are engaging with. I HIGHLY encourage churches to capitalize on something like this for many different activities: new sermon series, big events, start of youth group with the new school year.
- Figuring out your audience including finding out about your community and congregation. Figure out the demographics, interests (Christianity?), and geolocations that are appropriate for you and make that your focus.
[Image via Qwaya]