This month, I have been putting some extra time into my personal blog’s Facebook page and we just recently got to 100 Likes, a big deal for us.
When we hit that 100 Like mark, Facebook did something amazing, they gave us $50 in free advertisement to promote our Facebook page. I am one to never turn down something free, so I went to work on it and have been pleasantly surprised on the results.
Normally the return on investment (ROI) is not very high for advertisements so we were not expecting much for the cost, yet I have been amazed by how successful it has become. Below is the latest graph of our Facebook page’s analytics just three days after we created an advertisement with the free gift.
Our weekly total reach has skyrocketed since posting that ad online. What is not pictured here is the number of people who have liked our page (at the time of writing this, three days into the campaign, we have doubled our Likes) and our traffic from our Facebook page has increased 400%. This little gift from them is already making me look at how I could buy another one soon.
You will notice from the above graph how much of the total reach is impacted by the advertisement. The total reach is synchronized with the paid reach while the viral is just starting to grow. Finally, we have a graph below showing how frequently people are visiting this site.
Now the break down that we have seen from this so far should make you want to invest, especially if you are new to the Facebook world.
- The cost per click (CPC) for us is currently $.43.
- The ROI for likes is currently .75 (EXTREMELY high for online ads).
- The cost per day is ~$1.65 for every 6,000 paid views and 40 likes
Now, those are our personal experiences with the audience that we targeted, the advertisement that we used, and the Facebook page that we have. You will experience something different than us.
Has anyone else made an impact with their Facebook page because of Facebook ads?
Speak your mind...