Advertising online for churches is not something I want to sell you on right now, so this entire article assumes that you are onboard with the concept. Instead, I would rather have the conversation of which area of advertising online is better for churches, Facebook or Google? Yes, there are others but these two are the big impacters who are getting it right the most. In some ways, it is comparing apples to oranges, but in the more generalized sense of online advertisers, we can define which is better.
My tl;dr summation is Facebook Ads are still too early to this game and I would rather invest in Google’s infrastructure.
- While Facebook has more pageviews at 1 trillion per month, Google has more of an impact with performance.
- The biggest stat below is the performance with only .051% of advertisements being clicked whereas Google has .4% (which is still low as I would rarely drop below 3% with my customers)
- The second part where Google is not doing as well is the targeting ability with ads. Google is hoping to hit the whole internet whereas Facebook is hitting people you may already know. That being said, Facebook users are not necessarily looking to click outside Facebook whereas Google users are on their search engine to find something and your ad may be what they want.
Have you thought about using advertisements for your church or have you pulled the trigger?
We’d love to hear about it in the comments.