For web designers, you know so much about the process of constructing a website that needs to go into a great website. Content needs to be above the fold (or is that a fallacy?), images need to be compelling, the font needs to be readable, it needs to translate well to all browsers, and clutter is a bad thing.
But for the pastor that may be buying a WordPress theme, a volunteer that is coding and designing the website themselves, or the person that has been handed a project that they did not start, we have some tips for you to improve your church’s website:
101 on Eye Tracking
Here are some highlights:
- Users spend 80% of time looking at info above the fold that loads and is viewable without scrolling and 69% look at the left half of the webpage.
- The purpose of a design should be to increase interactions, improve navigation of the website, and increase user satisfaction and thus return.
- If you want people to navigate, you should have it above the fold, most notably at the very top of the page.