While ChurchMag’s new logo design is currently in the hands of one of the most talented designers I know, I am currently trying to design a logo for Finding Justice with the help of Mark Robinson. Finding Justice has been generic and unbranded for almost a year now, but as it begins to pick-up steam, it’s time that it settled into an identity and have some banding applied to it.
In general, blogs should stay fairly generic until they get enough traction to warrant the time and attention for the branding process. I’ve been involved in several different ventures—both my own and others—and I have found this to be a good way to go about it.
So, as I kick around ideas and draw up some mock-ups, I found this infographic pretty enlightening. I think there’s a pattern, here, can you find it?
[Click for Larger]
In my opinion, many of these logos have either remained fairly simple or have become simpler. I am reminded of the quote, and I wish I could find it, that says something to the effect of: “Don’t ask what else can you can add, but what else you can take away.”
With so much “noise,” I think there’s a lot of strength in keeping things simple and helps your brand stand-out from all the clutter out there.
What do you think?
[via glow new media]
Jason McCranie says
The first Volkswagen logo had a subliminal Swastica in it.
Eric Dye says
Weird.
Jason McCranie says
Yeah when I looked it up there are lots of rumors and conspiracies about being able to make a swastika out of the VW logo, but when I look at that first one I can clearly see it. It was on the state flag of Germany during that era so I guess that is why.
Eric Dye says
Because Internet. 😉