My own personal experience is that social media has great potential to give a church tons of traffic and exposure for their church, but it takes a lot of experience and effort to get there. Further, viral is not something to be achieved because you cannot predict it.
Email on the other hand?
Consistent, effective, and reliable. Want to get on the ChurchMag newsletter? Sign up here.
Here are my three favorite supports of this:
- Social media marketing is still hit and miss in terms of return on investment, calculating likes into quantifiable reach, and is overall indirect marketing. Email marketing still wins.
- Email marketing is a business solution, social media is still grey with the social aspect still primary in purpose.
- Opting into an email list has significantly more impact on sales and conversions than social media.
Do you have an email newsletter for your blog or ministry?
Leave a link in the comments below for us to check out.
[via Email Delivered]