I had a recent revelation that I have been internally conflicted about how the whole of church technology has been advancing online. I’ve touted that bloggers need to market well, create great images for their articles, people should expand into podcasts, create eBooks, get on YouTube, and more.
But when they do, I’m not impressed and quite disappointed.
Initially, I was worried I was being hypocritical, but I have figured out the source of my frustration:
They are not creating their own stuff, they are mimicking everyone else.
Just Doing The Same Thing Everyone Else Is
In the last 6 months I have seen an explosion of content from the church tech world. There are many new podcasts, but I fear they are not saying anything new. It feels like the same stuff over and over. We’ve had conversations with people about how to do eBooks, only to feel like people have simply tried to copy us and it feels slimy. And we recommend a free stock photo site and then see the same photo used over and over.
In their effort to create something new, they have simply added noise and it isn’t worth consuming.
I recognize this applies to me too. In my Minecraft series, many of my redstone projects are replications of what other people have done and I simply followed a tutorial to replicate it. While this is a silly little example, it hits home for me. But it is certainly not my goal and I want to do original things.
Create Something Great Instead of Duplicating What You Consumed
Steve Jobs is known for many things, but one of wisest things I took away from him is that he doesn’t want his children to have iPads unless they are going to be making something. He wants them to not learn to just consume video games, YouTube, or other digital products, but to develop habits of being creative.
Maybe a better way of saying the title is reproducing someone hard work is just standard, creating your own is special.
I don’t want you to be standard.
This sounds self-serving, but we don’t need another ChurchMag.
My goal when I signed on with ChurchMag was to create and create well. I wanted to share the dialogue I’ve been having internally and externally. I wanted to set new trails with church tech that is happening with By The Numbers. And we are going WAY out-of-the-box with our Minecraft server.
It’s unique and it’s good.
We are trailblazing is so many different ways, some of them public, others not. But we are being original, creative, and true to ourselves, and I think that is why we have seen the success we have had.
What Are You Going to Change?
You have the opportunity to do something great for the Kingdom of God. Why hold back? You can tell God’s story in a unique and powerful way and help the Church move forward.
But it takes effort. It takes time. It takes creativity. It takes a little pain of breaking your pride to identify that you have been replicating, so that you can move forward in creating.