Sometimes it’s the small and simple things in life that can make a big difference.
Just in case it isn’t already obvious, I love blogging. I love the process of reading blog posts, writing blog posts, and being a part of various communities.
In terms of my media consumption, I would say that blogs make up the majority of that. In fact, I follow close to 100 blogs in my Google Reader (which I generally actually read using an awesome iPad app called Flipboard – you should definitely check that out!).
Something that dawned on me today, though, is that sometimes it is so easy to consume great content and not show your appreciation, or get involved with the community that you love in any way.
The Rewards of Blogging
As many of you will know, if you are really doing something special with your blog, then you are truly giving a lot of yourself. This can be super draining at times, and sometimes the rewards (especially as you are getting started with a new blog) are not that great.
I was reminded of this, today, as I was looking over at John’s Tentblogger blog. John has been running the blog for less than a year, now, and has produced some seriously awesome content. It’s not just a diary of random crap, it’s a collection of well thought out and extremely valuable blog posts.
Tentblogger is actually one of the major blogs that I read, and as I was reading John’s latest post about how he is now going to be experimenting with banner advertising, it got me thinking about how little the rewards would have been, up until now, compared to the quality of content that has gone out there.
Sure, John does get quite a lot of good feedback in the comments, but he is well established and loved. Still, I personally realized that I hadn’t been doing my part in being involved enough in the community and commenting with feedback and thoughts.
Not everyone is as lucky as John when it comes to community engagement.
Which blogs are you reading and getting value from and not commenting on? Trust me when I say that it will hugely bless the author and make it all feel worth it for them. Just think, the rewards might be quite low if their blog is still being established.
Other Benefits of Commenting
There are other, often overlooked, benefits of commenting on other people’s blogs.
First-off remember this: We are living in the world of Web 2.0 baby! The internet is about communication and interaction right about now! The broadcasters and the lurkers don’t win anymore, if you don’t interact then you are out of the game!
By commenting on blogs that you appreciate, not only will you be reaching out to the people that inspire you by showing your appreciation, you will also be unlocking the potential for getting involved in a new community and networking with other like-minded people – nice!
This is also a pretty good opportunity for clickthroughs to your site, if that is something you are after. Every little bit helps!
So, in closing, really, this is a reminder to myself and you, the viewers at home, that commenting is a valuable part of Web 2.0 life. It is going to encourage the bloggers that you love to read, and it helps you to network and get involved in other communities.
I encourage you, comment more. Take some time every day to write a few comments. It will have a positive impact on more than one level, I promise.