Has the Church overlooked YouTube?
Posting updates on Facebook and Twitter and throwing in an image or two now and again requires far less ‘know-how’ and technical requirements, whereas producing a video to upload onto YouTube has a far more drastic learning curve for most churches. Perhaps that is why so many churches don’t utilize YouTube when it comes to the different social media platforms.
Here’s how the different social networks stack up in ROAR’s Social Media in Church Survey:
What Platforms are Churches Using?
No surprises, really.
Even if you counted all the churches using Google+ and those marked as ‘Other,’ YouTube is falling far behind compared to where it should be registering. Like I said before, the platforms most churches are using have little to no learning curve and demand far less of a time investment.
However, just because a social network like YouTube requires a greater investment, doesn’t mean it isn’t worth it.
YouTube — A ‘Digital Mission Field?’
According to Sean Cannell — author of YouTube For Churches: How to Make Better Videos, Grow Your Church and Reach More People with YouTube — says that, “YouTube is the most underrated and underutilized social network by church leaders and churches,” and I tend to agree.
When you consider that behind Google, YouTube is the second largest search engine in the world, the Church is missing a huge opportunity to be found in those searches. Again, Cannell builds a strong case for churches to invest in YouTube:
“Using the YouTube Keyword Tool you easily can discover some of these questions. “Is God Real?” is searched 25,200 times a month. “Is Jesus God?” 50,000. The solo term “God” is searched over 5.3 million times a month! People are looking for answers to life’s biggest questions on the same website they watch viral cat videos on.”
Why hasn’t your church started using YouTube?
I would imagine the first question that needs to be answered after making the decision to move on to YouTube, is what should your church be uploading to YouTube. Please, please, don’t read this post and think: “Let’s put our sermons on YouTube!” That’s not what people are searching for.
Perhaps Sean — the Church YouTube expert — can help get a grasp at this