For all businesses, bloggers, and brands, your goal for social networks should be to have a great return on investment (ROI) from whatever networks you have. For every minute or dollar you put into social media, how much are you getting out of it and is it still worth it. (Note: this is not the personal side of things, which has its own ROI)
So, what does success look like for you? What are you measuring to see if there is success and where is the benchmark to officially say that it is actually worth what you are putting into it? What is the minimum amount you can put into it and start to see any ROI?
Here are some great thoughts from the infographic below:
- 64% surveyed say social marketing will eventually produce ROI, but are still conservative in what they invest. 6% do not expect to produce ROI.
- In looking at what successful ROI is, 60% said getting Likes and followers, 39% said sharing posts or retweets, and 35% said finding qualified leads
- There are 4 ideas to try this out: measure your networks, track visitor-to-customer transitions, monitor your sales, and monitor behaviors of followers and fans on the networks.
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What has your ROI on social networks been on Facebook, Twitter, Google+, and/or Pinterest?