In my non-verbal communication class back in college, we studied about the power of color and the meanings it conveys.
Color is far more powerful than we give it credit for.
So, when your designing a website or putting together a logo, don’t let ‘taste’ and ‘preference’ be the ultimate decision maker. You may want to consider the following psychological effects of color:
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Okay, okay, okay … I’m not too sure about that last part, there, but the rest is spot on.
[Image via gfpeck]