As a culture we are becoming more and more visual. This means churches (including your church) need to think about the way they present things visually—whether it is advertising, sermon series imagery or social media graphics.
When churches aren’t blessed with members who have skills in those areas—the work usually falls to a volunteer. They might be untrained and inexperienced in design—but they do the best they can. And we’re about to start a series to help.
The Internet is full of resources for aspiring (or begrudging) designers. There are online design tools to use, stock images,and thousands of fonts to download and use. There are Photoshop tutorials to show how to do just about anything.
But great design isn’t just about resources, tools and techniques.
In our series on Design Basics we’ll be taking a closer look at graphic design theory. It’s a chance to take a closer look at the nuts and bolts of how and why design works. We’ll be taking a look at things like color theory, typography, grids & layout, and even design history.
It is our hope that, by having a better understanding of design, you’ll be able to create graphics and design work that is more effective, more engaging, and that helps your church share the Gospel.
So let’s go…