Social media gurus talk about how to gain followers all of the time with gimmicks, strategies, and paid advertisements. But I wonder if the issue of retention is less in cost with time, energy, money, and creativity than with gaining them?
This infographic looks at how to move towards a lifetime approach.
Here are some of my favorite key points from the infographic below with a ministry twist:
- 80% of a company’s future profits come from 20% of its existing customers. Churches, tithing can have similar effects which is why lifetime congregation members is important.
- 84% of people say that personalization impacts retention and loyalty. Think Starbucks here with their gold card. How can churches do this well with emails from ChMS as well as great social media networking?
- 89% of people say a great customer experience is important for brand loyalty. This could include social media targeting for people that have been excellent volunteers and key email articles for elders or congregation members who do something great.