Justin.tv has undergone so many visual revisions it’s really hard to keep up.
In addition to it’s stylistic changes over the last few years, the site’s purpose, target audience, and vision for their end product from an end-user experience perspective has changed dramatically as well.
But their continually ramping their product and so I continue to watch them because they keep pushing the envelope. Their recent addition of the Facebook Chat, MySpace Chat, and Twitter is their best development to date, and will certainly boost their traffic numbers and adoption.
You, like myself, might ask yourself something along the lines of “Why the heck would you purposely support multiple chat environments based on platform tech and social network?”
The answer is simple: They want virality and expansion. They want to attract and gather as many viewers as possible. They want it to spread like wildfire, and they are willing to take a hit on “cohesiveness” of experience in order to achieve their much larger goal.
I think this reversal of a typical functional-approach is something most ministries and organizations are unwilling to compromise on. In a world where “single sign-on” is the coveted user-experience mantra the edges are slowly cracking.
Some, like LifeChurch.tv, are moving that way and that get’s me amped.
Where do you sit with this type of strategy?