Recently I’ve had the pleasure of working with a number of established bloggers in the blogosphere and had the opportunity to fine-tune their blogging strategy, as well as clarify their motives and methods.
It’s been a wonderul experience, and many of them don’t need much help at all.
If you’re interested in engaging successfully into the digital landscape you probably want to familiarize yourself with this concept:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
You see, there’s something extremely close about Godin’s thoughts and how we, as evangelicals, have (and should) engage the lost and dying world.
We ask permission.
We ask for permission to join their lives, to walk with them, and to join them where they are. It takes time, and as Godin would say, you must “earn this right, over time, bit by bit.”
It’s application in the blogging space is crucial. There’s even much more to unpack here and it’ll be different for each particular person as they engage different parts of the sphere.
Let’s get to it. But ask permission.