I love words; reading them, writing them, or learning about them and his book is all about them.
How often are you in your own digital world? Not only that, but how often do you remember to live in the real world?
This less-than-two-minute video is a good reminder that always being ‘on’ does affect us, and we need to intentionally and seriously know when and how to be ‘off’. We need tech-boundaries.
I found that turning off all notifications helps me create tech-boundaries. When I sit down to scroll Instagram, I want it to be because I chose to and not because I got a post notification. Whenever I reply to text messages, I want to do so because I know I’ve got the mental and emotional energy to do so; instead of sending off immediate, impulsive, and thoughtless replies. When I turned off notifications, I felt immediately like I owned my phone instead of my phone owning me.
As time goes on, we see Artificial Intelligence slowly moving from simple “if this, then that” commands, which are not AI, but simple decision matrix, into much more powerful technologies. Some speculate that a self-learning AI either is already here or is coming very soon.
That said, the things being put into cars are not what we would call true AI, because we as people are still holding onto the moral decisions, instead of a computer. So what’s missing that computers need to learn for true AI to be working? Emotions.
What would happen if Thor met Mr. Rogers?
In this comic strip by Twistwood, worlds collide as dear old Mr. Rogers has a comfortable conversation with Thor The God Of Thunder. Of course, Mr. Rogers wants to be Thor’s neighbor too, and as it turns out, even gods of Germanic mythology can learn lessons from Mr. Rogers like the rest of us.
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.
Imagine a story which ends with the hero failing. Okay, personally I actually quite like this brave storytelling decision nowadays. At the same time, I can’t imagine Star Wars Episode VI Ending with the empire winning rather than the rebels . It wouldn’t be the story we all love.
Likewise, in the Story Brand framework “Ending in success” is an important step. Showing the change from before the character met your guide (customer met your brand, the person joined your church) shows that success.