For those that do not know, this year is the start of a new job for me within Youth for Christ/USA.
Before, I had been a volunteer for four years, a Campus Life youth leader staff in Ohio for a few, and most recently a Club Beyond youth leader staff at the Air Force Academy and where I was on the front lines of youth ministry, serving students, their families, and the communities.
Now, I find myself behind the curtains supporting the whole ministry of Youth for Christ by improving our digital marketing process through social media, blogging, and Google advertisements. The hope is that we can improve our online presence so that we can better engage in ministry, find more staff to join the team, inspire others to become volunteers, and encourage people to financially and prayerfully support the mission of Youth for Christ.
What This Series Is All About
This is going to be a public diary of my adventures through the process of creating a corporate digital marketing strategy and then implementing it over time. What the world does not need is another “how to do social media and blogging” article, so that is not what this is going to be. At the same time, there is nearly no online literature out there on how to put together a corporate digital marketing strategy that has a central purpose, but hundreds of satellite chapters across the United States and the world. This brings up so many questions and I plan to get to them in this series.
I will say that I plan to not know it all as I write and will have questions in bold as I go a long that I hope you, the reader, can give your wisdom and insight as I venture through this process. I will share my own mistakes, why I did them, and what the consequence was for messing up. I also plan to give out trade secrets because I want to see churches and ministries grow.
I Feel A Little Like Dorothy
To kick off this approach, I find myself in pleasant company with Dorothy from the Wizard of Oz. She was swept up by a Kansas tornado that came out of the blue and landed her and her dog in the middle of Oz. She felt lost, was instantly scared, and only by the help of some friendly people did she find her yellow brick road that would eventually lead her to her destination. In some ways, I find myself also a bit lost, scared of failure, and only a road that leads to who-knows-where before me.
I look forward to this journey with you and hope that we can all learn a little from it. At this point, I have to figure out, where do I start?