Do you have a social media strategy? Yeah? Good. But what kind of content does your church shoot for? Content creation or sharing? Content creation is posting around what your church has to offer. It’s me focused. Content sharing is focusing on others.
I don’t think it needs to be one or the other.
ChurchMag has a strategy right now to push a 50-50 with the two types. And it’s working.
The infographic below has great data for you to use and it can be simple to apply it to your own content strategy, but I want to share ideas for you to really impact your content strategy.
- What if you not only communicated your church’s church decisions on your blog and social media, but both sides of the argument?
- How about not only share your content, but reshare other churches in your area to develop community?
- Make it about your church, yes, but also show off many of the stories of local parachurch’s work as well as missionaries that you support.