Churches are made up of many ministries with needs as diverse as the people they serve—and these needs extend to the church website. So how can these different ministries, with different needs, expect to work together on website content development?
Content Strategy can go a long way in fostering an environment for collaboration. Here are three steps that can help you establish this collaborative environment.
Content Strategy: What Are Your Content Goals?
The process of determining your website’s content goals can be collaborative in itself. Getting your ministry stakeholders working together early will ensure that your church website meets everyone’s needs. Additionally, it will begin a foundation for future web collaboration.
Get your ministries’ representatives together and ask some questions to help decide these goals.
- What do you want website visitors know about your ministry?
- What actions do you want them to take after visiting your website?
- What will make web visitors keep coming back?
Some ministries within your church may answer these questions differently and have different content goals. Others may find common ground. Whatever the case, everyone will appreciate having their voice heard and will be open to future collaborative projects.
Tactics: How Will You Achieve Your Goals?
Now that you have established your content goals, you must decide how you’ll accomplish them. Together, choose which strategies you’ll employ to make your content successful.
- How will you present your ministries to your users—audience-focused navigation and/or a landing page list [like this one]?
- What types of media will you use to show your ministry at work—blogs, videos, news articles?
- How will your home page introduce your ministries—links, banners, ads?
Resources: Can You Share or Combine?
Setting goals and determining tactics are great steps. But how will this content get created? Who will produce and maintain it? A blog is no use if it’s no one is able to keep it updated. A monthly video series is unrealistic if staff or volunteers are not in supply.
To help you create sustainable content, you’ll need to assess your resources. Using those same web stakeholders, build a list of all possible content sources between you.
Does Children’s Ministry have a volunteer who works as a videographer? See if he’s interested in creating videos for other ministries.
Skills and Gifts
Is your Women’s Ministry leader passionate about writing? Maybe she can help your men’s pastor create a blog and give him ideas for entries.
Do your ministries create announcements for your weekly bulletin? Repurpose this content for your website.
Anytime your ministries can share resources or work together, good things can happen—in ministry and with web content.
How do You Foster Collaboration?
Have you joined forces with other ministries to launch an exciting project?
Hold a special service?
Create awesome web content?
Leave your stories in the comments.
[Image via Ranil Amarasuriya]