Compassion International has historically done a good job leveraging new media—the Compassion Bloggers being one of them.
Early last month, they made another solid move, in an effort to lower their costs. They gave their donors the choice of receiving Compassion Magazine in a digital format, saving them on both printing costs as well as postage.
What a great idea!
Here’s a snippet of the email they sent out:
This is not only a great idea for organizations to save money, but it was pitched really well.
Notice how few words were used in this email? This wasn’t a long email appeal to the donor—no—it was basically an email infographic. They call to action was really clear, too.
Without hardly any effort on the receipts part, a big idea was communicated with a clearly stated call to action that was easy for the recipient to execute. Well done, Compassion, well done.