This is the very first “official” guest post by Leo Wurschmidt (Twitter), Co-Founder and Marketing Director for Triune Designs.
I’ve gotten to know Leo through this blog and another and have loved his passion and insight into marketing and the social media space. It is an honor to open up my blog to those that are passionate about using technology for the Kingdom, and so thanks Leo for being one of the first.
Charlotte finally put its name on the social media map – the Queen City hosted a bloggers’ conference. It was a great conference full of “expert” panels and Q&A discussions that aimed to help local bloggers become better at their craft.
CLT WordCamp’s how-to sessions provided information on utilizing current blog technology, creating better blog content, and ways to promote your blog. Mark Jaquith gave the final keynote address and discussed WordPress as a whole: its mission, how it operates and why the programmers leave it as an open source platform. Mark also gave us a preview of an awesome upgrade to WordPress 2.7.
While the conference served as a great learning experience, it accomplished something more important that should not be overlooked: CLT WordCamp took a small part of the Charlotte blogging community temporarily offline and enabled participants to have personal interaction with one another.
Do not get me wrong, I love technology and the Internet. The tools they provide are helpful in connecting people all around the world. They provide an extreme amount of value to our work, friendships and social lives.
We should not forget, though, that technology simply acts as a set of tools that provide us with a better opportunity to meet people (both locally and internationally) and reunite with distant friends. As we become more entrenched in technology and make it an increased part of our world we must not lose sight on the value of true, face-to-face interaction.
The WordCamp conference provided us the opportunity to get that human interaction every person needs. AT&T’s old campaign: “reach out and touch someone” seemed very appropriate in my mind. Tweeting, blogging and even video chatting can not replicate what a bunch of handshakes and conversations over pizza gave us.
It is important for church leaders to keep this concept in mind. As churches become more reliant on technology to reach people and help them come to know Christ the person-to-person relationships can accidentally be overlooked.
The value of human touch with non-believers or new Christians is something that cannot be replaced. The question to be asked when addressing the Great Commission is “are we truly investing in other people’s lives one Tweet or Facebook comment at a time or are we missing out by relying more heavily on the tools?”
Here is a good related article about our goals relationships (and investing in others) as opposed to falling back on simple marketing: Why Churches Should Stop Marketing.