[This is the first “official” announcement of my participation in a startup business, SoChurch, which hopes to change the way ministries and churches leverage web technology for church communication. I’ve been waiting my whole life to build something like this!]
You already know this but it’s worth repeating again: The lifeblood of any organization is effective communication. An obvious corollary truth is the fact that organizations that have a more strategic, effective, and organized method of communicating will always be more successful.
Of course, the opposite is just as true and unfortunate: Organizations who are weak in terms of communication end up with frustrated programs, initiatives, and burnt out personnel.
I can’t tell you how many times I’ve heard this said:
If only we had better communication between X and Y! We’d be more productive, save more time, money, and resources!
Right? What’s been fascinating to me for the longest time is why the church, of all types of organizations, isn’t one of the very best at communication since our entire culture and history is related to a communicated message!