Many people believe (unfortunately) that to create a world-class website requires all the time, attention, money, and sweat up front. Even in the last couple of Fortune 50 gigs one of the vacuums of time and money were attempting to create the best site out-of-the-gate, first time, every time.
But this just isn’t the case (and has never been).
A business and ministry needs to prepare itself for revision, and make revisions/changes and what I’d like to call “complete-customer-facing-annihilation-updates” part of their roadmap.
One simple way to get customer feedback is through their actual experience. Don’t bother asking (but that’s a good idea too), just look at what they are clicking (or not).
Enter ClickHeat, a self-hosted easily installable heatmap that shows you visually where your users are clicking.
I’ve actually been able to download, install, and get this up and running in about 15 minutes. That, in and of itself, is a beautiful thing.