Do you have a social media team in your church?
I’ve just launched one, and it’s revolutionizing how we tell stories online.
Here are five reasons why you should create a social media team:
1. Team work makes the dream work.
It’s true. Acting as a lone wolf is rarely a good thing, particularly when it comes to managing your church’s social media presence. Build a small team who are passionate about your church and social media. Create a communication forum using Slack, WhatsApp or similar. Together you can make a much greater impact, generate increased momentum and reach.
Are you the only person posting on your churches social media channels?
2. It leads to increased creativity and idea generation.
Your ideas are great. However, with a team you can exponentially increase the quantity of ideas. You’ll find idea generation much easier. You’ll sharpen each other and have a forum to thrash through ideas, which will ultimately lead to telling better stories.
Are you bouncing social media ideas off a brick wall?
3. It produces wider perspective than just your own.
Today, anyone with a smart phone can be a reporter. There are talented and willing members of your church, who can tell great stories online. Without a team you can only share your perspective. You can’t experience or be present in every part of your church’s life. Without team, your church’s social media isn’t telling the full story.
Gather a team who can lead your church community in sharing stories online. Consider Jesus’ challenge in Matthew 5:15; ‘No one lights a lamp and then puts it under a basket. Instead, a lamp is placed on a stand, where it gives light to everyone in the house’ (NLT).
Is your churches’ social media a shining light for all areas of church life?
4. It trains social media leaders.
We must raise up leaders in all areas of ministry. This is especially true for social media, the new front door for your church. Gather teachable people in your team, just as Jesus did. Train and inspire them to collect and tell stories online. This is as crucial for large churches with paid team as it is for small churches, with volunteer team.
Additionally; when you’re called to take on other ministry responsibilities, and have less capacity to manage your churches social media presence – there’ll be someone trained and ready to step up into the gap.
Are you training ministry leaders? Do you lead a team that leads your church in sharing Jesus online?
5. It creates a fall-back plan.
What would happen if you were unexpectedly unavailable to manage your churches social media accounts, temporally or indefinitely? If that happened to me before I put team in place, our churches’ social media would have simply gone quiet. With a team around you, if you’re out of action or simply need a holiday – you being missing is no longer mission critical.