You may have heard the philosophical question, “If a tree falls in the forest does it make a sound?” Replace “tree” with “church” and “forest” for “great service” and you’ll wind up with a different question:
“If a church has a great service does it get noticed?”
The messages that go out from churches every Sunday (and often on days in between) are extremely valuable. They are meant to be shared with as many people as possible. Back in the day, that simply meant living the Gospel in your daily life. Today, all kinds of tools are available for a church to boost their content marketing. Is your church putting those tools to work for the greater good?
As with any type of business, a church also needs to engage their community in an effort to bring in more members and get folks excited by the Word. A church’s website is where potential new members will get their first introduction to that organization. It’s also where current members can interact and stay active. That website should be bursting with thoughtful content that can be literally shared around the world. To get there, consider adapting these apps when planning your church’s content marketing:
If your church website is already using WordPress for blogging, then you’re ahead of the game. If not, consider switching over. Not only does WordPress provide hundreds of templates and search engine optimization tools, they are their own community of sharing. The WordPress app is also easy to use for posting and responding to comments on your blog.
Best source for a church’s content: The Bible. Second best source: Everywhere else. As you surf through the web looking for content ideas, you might come across pertinent memes, videos, quotes and articles. Those scattered resources can all be brought together through Evernote’s Word style writing tool. This tool makes it easy to compile those resources into manageable folders for future use.
The simple goal of any content marketing strategy is to get the word out. BuzzSumo can make that happen. This is an analytics-driven app that helps you position your content to reach the broadest audience possible.
For instance, suppose you find out from BuzzSumo that thousands of people are talking about vanilla ice cream. If you can tweak your content to feature vanilla ice cream (or whatever keyword), then you’ll be generating more traffic. It might be a bit wonky to figure out at first, but BuzzSumo is worth exploring.
Suppose you’ve embraced the necessity of content marketing but don’t have the skills to actually create that content? Not everyone is going to be a captivating writer. However, plenty of talented scribes are standing by to assist in the creation of your content.
Copify has brought together a squadron of professional freelancers who can turn your idea for content into a thoroughly engaging post. Problem solved: Content marketing handled.
Do you know how long someone stays on your church’s webpage? Are those returning visitors or newcomers? Where exactly do they find you? Those are the kinds of key questions that can be answered by utilizing Google Analytics. You’ll get an instant snapshot of whether your readers are coming from Facebook or Twitter, which can certainly help you improve your marketing outreach.
Don’t be overwhelmed with all the potential work needed for a vibrant content marketing campaign. By utilizing some of these suggested apps, you’re installing an effective system that will be easy to manage. Remember, it’s all about getting out the good news.