Churches always seem to be late adopters to the latest technological advancements, whether it is because of the small budget that simply cannot afford the latest and greatest gadgets, an ultra-conservative interpretation of Paul’s words in Titus that think spending money on technology is poor stewardship, or a simple hate for “the evils of the world.”
But social media has the ability to be an amazing medium for the Church to spread the Gospel, if they do it well.
Below is an infographic of a study done by “Buzzplant, a Christian-based digital advertising agency, surveyed churches to see how they’re using social media within their organization.” The findings are unfortunate for someone like myself who knows the good that social media can be used for.
Here are some of the highlights:
- Only Facebook has less churches who never use the social network than do use it.
- In light of the previous stat, 46.1% of churches say social media is the most effective method of outreach. (Then why are you ignoring it?!)
- 57.5% of churches believe they are above the curve in adopting technology, but it is very apparent they are slow to respond. Social media is not new anymore folks.
What do you think of these stats?