This is a slide from a talk that Stephen Brewster (Creative Director at Crosspoint.tv) gave at the past Echo Conference. His session was entitled, “How I Ruined Easter & Developing Your Creative Process”. With a title like that, how could I not pay attention?
I don’t know if my Dad told me this but I once heard somewhere say that, “Experience is the second best teacher. Learning from someone else’s experience is far less painful.”
This is what Stephen says about what would go down as a pretty sizable creative failure during a very important weekend.
Two Easter’s ago the Cross Point creative team had the idea to have a 4-minutes spoken word video. They found a Grammy nominated rapper to write it. Built worship set around it. Built the service around it. After the first run through they realized they made a great Good Friday piece but something that was terrible for Easter morning. They realized their planning process failed, so they created a new one. [HT: ChurchJuice.com]
Several years ago, I read a blog post by Maurilio Amorin that sticks with me to this day. Which says a lot, since I’ve since moved and changed jobs. It was called, “How to Screw Up Christmas 5 Different Ways“. It was his third point which discussed the mistake of going ‘cutting edge’ creative that got me thinking.
… When it comes to Christmas, I’m looking for traditional, warm, chestnuts-roasting-on-an-open-fire type of service. And most of everybody else is looking for the same thing as well. A lot of people I talk with around Christmas time are displaced from most of their families and are looking to make traditions of their own. Christmas Eve, for those of us, is a very sentimental time, and we want to feel like George and Mary Bailey and not like Homer and Marge Simpson.
All that being said, what do you think? How do you approach the tension of making Christmas special without trying too many new things? Or do you think that Christmas weekend is the perfect time for new and unique creative elements? Ready, set, comment!
[Thumbnail via MEJones on sxc.hu]