Blessing Mpofu and Chris Wilson wrestle with where the lines blur when it comes to motives and metrics in church life and media. What’s the line where “borrowing” from pop culture hurts our churches’ mission? How do we know when we’re now more consumed with feeding the algorithm for reaction and compromised the mission?
[Read more…] about Motives and Metrics In Church Life and Media [Podcast #330]Marketing Made Simple for Churches [Book Review]
Last year we went through Don Miller’s Building a StoryBrand book asking how it applied to Churches. Don is back with a new book and a Co-writer, Dr. J. J. Peterson, and I thought I’d look at Marketing Made Simple for Churches and whether it needs adapting.
[Read more…] about Marketing Made Simple for Churches [Book Review]Using StoryBrand to Transform Company Culture [Building A Storybrand Book Club: Chapter 13]
[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here]
95% of this book is above how to change your marketing message so that you can effectively impact your community. As a church, how we engage with other people the first time and the fiftieth time is important.
But that other 5% of this build is dedicated to changing the organization from the inside out. It’s one thing to have your social media team spend two months working on the perfect marketing campaign to push out an Easter and Christmas service holiday. But that’s a short season and building this framework is about completely transforming.
Building A Better Website [Building A Storybrand Book Club: Chapter 12]
[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here]
We hope you’ve had a great experience going through the StoryBrand book with us. While I’ve shared minor annoyances about the book, they don’t matter as much as the advice. I hope you’ve found the book and the chapter reviews just as helpful. At the least, I hope it got you talking and thinking about how you communicate. I’m excited to review this chapter because of how helpful it is.
Besides prompts at the end of each chapter, Donald Miller includes suggestions for better websites. The website is important enough to dedicate a chapter to improving it.
[Read more…] about Building A Better Website [Building A Storybrand Book Club: Chapter 12]
People Want Your Brand to Participate in Their Transformation [Building A Storybrand Book Club: Chapter 11]
[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here]
Can I have a moment of utter honesty here? Like, I’m going to step on people’s toes? I feel like the Church as a whole is being hurt by church marketing. It feels like a rat race to the top. I see so many blog titles to include “How To Get Your Church More Influence” or “Top 4 Ways To Get Your Social Media Posts Seen” or “The One Way To Get Your Newsletters Opened.”
It feels self-serving and silo driven where my church is pitted against your church with potential and current congregation members as the “number of sales.” Yuck.
Your Church Needs a Brand Strategy
A pretty logo or cool website isn’t enough nor is it effective without a brand strategy. Design without a purpose is simply a pretty piece of art. A logo is important, but it is only one component of your brand. Let’s begin by defining a few things.