This is a Guest Post by Ron Tuffin.
This is a question that all serious bloggers need to think about at some point. Most of the time when we blog, we want to touch people in some way. Career blogs are about teaching people the skills of their profession. Mom blogs connect parents together because of shared experience. Church or Faith-based blogs either promote the faith to non-believers or comfort and encourage believers.
There are many motivations for either consuming or creating content but the point is that you have one (or a few).
Recently I took a hiatus from reading blogs (I managed to squeeze in the time to write for my own). This hiatus was not something I chose to do, it was just that I did not have the time to go through my reader on a daily basis, and even when I did get some time, I could in no way read everything that came to my attention.
So when I had 10 minuets to read something I went to the blogs that where most engaging, right? The blogs that demanded my attention and my action were the ones that I went too first, right? The silly frivolous posts about a night with friends in a jacuzzi were skipped in favor of the more serious posts, right?
While I love reading things that are written to spur me into action, and while some of my favorite bloggers are the guys (or girls) that fire up my passions and make me want to do something, when faced with over 300 unread items in my reader, I first read the ‘easy’ posts, the ones from the blogs that I know are going to be fun to read, but require no response other than to click over to the next post.
And this experience has made me think. How much of our content (that we slave over to create an engaging experience) is ignored because it is too “engaging?”
The other day I posted a call to action on the topic of human trafficking. I asked people to make a pledge to act (by posting a comment) on what they had just read and then come back later to note that they had acted. At the time of writing there is exactly 1 comment on that post and I wrote it. Granted it was probably not the best written post)
Right now there are feeds in my reader with over 20 unread posts (for the record I like to keep my reader at 0 unread posts). I am quite literally scared to go near some of them because I know that I only have time right now to star the posts that need my further attention.
I don’t know the answer to this dilemma, but you guys might be able to shed some light on a solution. Is your blog too engaging? Is there a remedy for all of this?