There appears to be a growing industry that’s not all that different from the world outside the church walls and it’s called something to the affect of “Spiritual Social Media Management” for Non Profits and the Church.
Essentially what this means is that someone or some business practically gets someone else’s username and password to a Twitter account and tweets for them.
This is just as much bullshit as non-Christian social media and it shows. This post is somewhat of an odd response (and nod of agreement) to the Director over at Sametz Blackstone and her post on “Calling Bullshit on Social Media.”
After having worked in very large corporate environments (Fox, Dell, NewsCorp) I heartily raise my hand and say:
My business? Guilty!
Here’s what I propose we do about it:
- Stop copying the late 90’s strategy of lame internet marketing tactics. People connect with people and not websites.
- The Church is better than that. Bait-and-switch strategies kill relational momentum.
- Tweeting for someone is not Social Media Management. That’s called “Tweeting for someone too lazy to tweet themselves and who doesn’t get it.”
- Telling your congregation to quit Facebook or leave the Church is stupid.
- Telling your leaders that they need to be on Twitter, Facebook, and whatever else without justifiable and tangible cause is stupid.
- Saying that “Jesus would be on Twitter if he were alive today.” doesn’t even make sense and is not a reason for action.
- Your ROI is not like that of the world, so stop using it as a baseline strategy.
- Dogmatism as it relates to social media tools (or being a Mac user) is legalism. Stop it.
- Open Source, as it relates to software and the social web, is NOT the same thing as being an “open source” church. Stop borrowing terminology that you don’t understand.
- Read this article. Done? Read it again. Then tell someone else.
This is not necessarily a rant as much as it is a call to be a bit better than the generations before. They had TV and Radio. We have the internet. Same issues, different tools.
But at least we have Google.