ROI stands for Return On Investment. So whether you pay for a company to create the best church website or use free WordPress plugins, you are spending a lot to make sure your website gets tons of traffic. Whether that spending is financial or time and energy, we need to be good stewards of our resources and therefore need to be effective with the ROI, especially from the traffic that Google can give us.
In fact, Google is powerful for us at ChurchMag as well. The day that I write this, I checked the amount of traffic we get from referrals and more than half of indirect traffic for our website comes from Google. That means ALL social media, newsletters, blog links, and Bing do not add up to Google. So, yes, this is important if you want to make your web presence powerful.
- There are currently 3.5 billion Google searches a day. How do you get a small portion of that to come to your ministry, church, or personal website?
- The #1 solution to making your landing page more powerful is A/B testing. This means words, layouts, meta tags, and even colors are all important.
- The other important part about ROI is having analytics through Google that can track from point A when the user clicks your search result to point Z where they exit your site. Great A/B testing will take your website from landing on your homepage only to sifting through hundreds of pages on your website.
These are just a couple of the ideas for great ROI with Google.
What other tips do you know about?
Share them in the comments to help out churches.