Pinterest is one of those social media networks that comes along in a hurry and after it is established itself, you recognize the power that it could have for your ministry, blog, or company. This social media network taps into a medium that is so huge but rarely capitalized upon, images.
That being said, it would seem that many ministries do not use Pinterest well. We want to breakdown what Facebook has become and how ministries can use it better.
- Figure out what you want to visually highlight.
Just as I would have you put together a social media strategy for any of the other networks, I would encourage you to make one for Pinterest as well. Know what kind of images you want to feature on your Pinterest account and stick to it. Youth ministries can share photos of their students, games that they play, or how they put together events. Bloggers should create great featured images that relate to your blogging strategy.
- Pinterest is for the visually inspiring.
It is good if you simply use an image for blogs and Pinterest. But to be great, all images need to make the viewer want to click the link and see what we are writing. This means that many of your images are topic-relevant, have minimal or no text in them, and very creative. This very point alone can mean hundreds or thousands of clicks for you, networking with exactly the right people, and representing your brand perfectly.
- Pinterest is for engaging with a whole new market
Do not treat Pinterest like any normal social media network. There is a reason that it has had such huge success from users that would not use Twitter or Facebook. Know this unique audience, treat them as such, and find new ways to engage with a completely different population. Creativity is prized more than good words, content is still king but looks completely different, and if something goes viral, it will go crazy!
We would love to see your boards, share your Pinterest URL.