Fantastic experiment that apparently worked!
During the ad, and its usual guff about living your dreams by wasting fossil fuels, the flash fired and burned the letters into the unsuspecting viewers’ retinas.
Then the motorbike pilot-man (that’s what they’re called, right?) on-screen tells everyone to close their eyes. They do, and see the letters projected onto the backs of their eyelids.
Whoa. That’s crazy.
[HT: Wired]
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