Or at least according to this extremely true yet somewhat tongue-in-cheek article on Wired. Paul says:
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
If you quit now, you’re in good company.
I had to laugh because when I first started blogging the blogging landscape had only begun to be formed. It was an exciting time and I updated this blog about 3-5 times a day with word counts averaging from 300 to over 1000 per post!
But that wasn’t the craziest thing. It was the fact that my digital handle (online screen name) at the time reached google-sized proportions. So much so that the coverage was too much that I had to shut it down (and I was going through some of your typical “why the heck am i blogging really…?!?” periods).
In fact, a quick google search for it still brings up stuff back in 2002, which makes me feel just as nauseated as finding pickles in my chick-fil-a sandwhich after I had asked for them to be taken out.
So, what does that mean for Ministry Blogging?
Not much. That’s probably because, generally speaking, the Church is about 4 years behind (if not more) technologically than the rest of the world. Of course we have our usual vangaurd of evangelical bloggers, but that’s more the exception than the rule.
I’m looking for something more acoustic, something more authentic and something more private. Blogging is simply too big, too impersonal, and lacks the intimacy that drew me to it.
And this is our “win” scenario for why we must continue blogging: As believers we are called to naturally share ourselves in authentic, engaging, intimate, and personal way because that’s how we’ve been saved: An authentic and real God came down in the form of man, engaged us in an intimate and personal way, and gave us a testimony as He gave us new life in Christ.
We are now called to proclaim this message.
So blogging for the evangelical should, by definition, incorporate some of these aformentioned qualities. (I’m certainly aware that many Christians do not vocally express their faith and that’s fine, no legalism here.)
The point is, don’t stop. Even if your blog draws “Net’s lowest form of life” that’s a good start. The Church wasn’t made for those that are well, it’s for those that are sick.
Calacanis may have retreated to a “safer” place, but we definitely shouldn’t.
Image from ToothePasteForDinner.com.