Happy New Year!
In light of the coming year and TONs and TONS and TONS of great stuff that’ll be happening in the blog world, I thought it would be great to have the year open up with a “quick tip” for making the best blog posts ever.
First, let’s admit we’re all a bit A.D.D. when it comes to online browsing, reading, and consuming of content.
… Ok. So are egos are now in check.
One of the best strategies for making your blog post consumable (and as a reslt enticing for others to come back) is to make it scannable.
What does this mean? It means the following:
- Brevity. Keep it short, to the point, and easy for the reader to “get the message” fast. This has a lot to do with the “type” of blog that you run and the content, but don’t write a dissertation every, single, time.
- Line Length. If your readers strain their eyes and/or neck so that they can consume your content, you’ve failed. 12 to 16 words per line is about right, studies have shown. I have broken this cardinal rule and aim to fix it early this year with a redesign!
- Paragraphs are Epic. Processing blocks of text in small bits is far easier than trying to consume large blocks of content. It also adds a design element of “white space”… which people say is all the rage. I agree.
- Headers and Subheaders. This helps a person follow flow. It makes space for new sections of idea and thought. Use profusely.
- Bullet Points and Lists. They are good. No, great.
- Bolt and Italics are still cool. Use wisely. Typography is a good thing. I need to work on it here at ChurchCrunch.
- Text is simply too boring. Get some pictures.
So cheers to a new year and better blogging!