I’ve been wrestling around some taglines and logos for a non-profit I’m working with, and I found this list of Best Ad Campaigns of All Time pretty inspiring.
There was one thing I noticed about almost all of them.
Simplicity.
The slogans. The ads. So many of them are simple.
Check these out:
[Click for Larger]
Do you agree?
Like United States Supreme Court Justice Clarence Thomas said,
“.. the genius is not to write a 5 cent idea in a ten dollar sentence. It’s to put a ten dollar idea in a 5 cent sentence.”
[via Bit Rebels]
Jonathan Assink says
Check out a documentary (that I think is still on Netflix) called Art & Copy. It will make you fall in love with Wieden+Kennedy.
Also, Shatner is best celeb spokesperson? No way. Totally Isaiah Mustafa for Old Spice. =)
Eric Dye says
I need to check that out!