Stephen Fleming recently critiqued the Atlanta Business Chronicle’s homepage and he did it in a very cool way.
This would be a good exercise to check your current home page or a new page you’re designing. Sometimes design pushes out what’s really important or clients want to jam so much on the front page, they render their website ineffective.
This might be a slick way to really evaluate what’s on the home page.
First, Fleming took a screen shot of the page:
And defined the content into wire-frames:
Here were his findings:
The one news item visible on my 1920×1280 screen is half a headline; the bottom half is obscured.
My content window is 1165×962 pixels. Measuring generously, 284×22 are devoted to news. That’s half a percent for content, 99.5% other stuff.
On a serious note, this really gives you an awesome visual of how the elements break down.
What do you think? An effective technique?
[via Academic VC]