Have you ever needed a good email signature for your ministry or for yourself? Even the better designers just have dumb email signatures. Great ones do not account for local email applications that may distort the code. I will put myself on that list of “just not good enough” email signatures.
How do we fix it? Hubspot actually has a great free email signature template for people who do not want to spend a ton of effort and time into creating it.
Why Does A Good Email Signature Matter
I feel like your email signature is a better representation of you than even your business card. I haven’t kept a business card from others for a long, long time. Sure, I give mine out, but I honestly do not expect them to use it and all I have contact-information-wise on it is my personal URL and my email address. A business card is too small to have social media links on it and the IRL issue of not being able to interact is always a drawback.
What Quantifies A Good Email Signature?
Let me just say that this is my own opinion, not based on any data. I feel like this is as much an art as it is a science. I’ll let Hubspot do the science, I’ll do the art. A good email signature should be captivating at a minimum with social links, a title, and what you are representing.
It feels tacky to have a three-line quote or Bible verse tacked on. I never read the first time, let alone the tenth time. Simple is best, though the color of social media icons is a nice touch. Different shades of black for the font is always nice, but do not go with Papyrus or Script fonts. Even the “fake signature” just doesn’t seem right. Go modern, go slick. A photo, honestly, is a nice touch.
I love the quote on Hubspot:
“Your email signature isn’t just about providing your contact information — it can be a useful tool for generating more leads and traffic as part of your wider digital marketing efforts.”