Web design trends change at a rapid pace. A website you see today could look very different from what it looked like a year ago. If you are in charge of the marketing for your church, it is important to know how the changes in this landscape and how they affect you and your congregation.
By doing this, you will be able to stay ahead of the curve and will effectively communicate with your audience online, since you have taken the time to figure out what they like and want.
One thing you should keep in mind, is that not all trends are innovative. Many trends come from past references, mixed with the preferences of designers and users.