My first car was an old BMW 533i. That car made me fall in love with the BMW brand, they are just a great car in my opinion. I have not had a beamer since then but recently was shopping for a used car. Surprisingly I found several new(ish) BMW’s in my low budget price range.
The other week I wrote an article where I picked on pastors and church leadership a little when it comes to working with us not-so-easy-to-work-with designers.
Well it would just not be fair to let the creative fold off the hook in addressing issues when it comes to a healthy and functioning ministry relationship.
As stated in my article about the most overlooked church media the communication and understanding of the leadership for designers is paramount in effectively creating quality work for your ministry. To take it a step further – I would be so bold to say that most of the issues in this relationship are often caused by the designer or creative volunteer.
In the corporate world, designers often work very closely with the CEO or executive leadership, depending on the size of the organization. Similarly, creators will most likely be working very closely with you, the Senior Pastor and key church leadership. It is because of this that it is important to understand some things when working with these peculiar people.
Having a graphic designer, or someone with the tools and skills to create for your church can be a huge blessing to a ministry. However, like any relationship, if you do not understand how to communicate and work with them – it can turn that blessing into a nightmare.
So whether you are fortunate enough to have a designer as part of your congregation or you have the resources to hire someone to help you create your material, here are a few things for pastors and church leaders to keep in mind as you set out on your next project.
Before those more conservatively minded folk get all hot and bothered – no, I will not be breaking down how to create the next hardcore edgy album art cover re-imagined for a sermon slide to attract rowdy strangers to start coming to church (though they are certainly welcome!)
Now that we have covered the foundational points in this series on the most neglected church communication (sermon slides for those who have not been following) we get to move onto the fun stuff – actual message artwork and how we can make sure it is rockin’ or stellar if you prefer.
Without further ado here is my summarized list of what I think it takes to create a graphic that will surely hit squarely on the target you are aiming and dreaming of.
I have found it much easier to develop a design for my own local church than I ever have for churches that I have never even stepped foot in. Why is that? Context. The plain and simple fact is that you know your church’s unique context.
Last week we looked at the 5 basics principals for a good foundation when creating your slide deck. If you haven’t looked over those points first – do it. Now. Because this week we are building on those principals to begin the process of designing effective content. Let’s dig a little deeper into some areas of your context to consider when creating that ever important slide graphic.
Creating slides for your service that don’t cause people’s eyes to bleed can be a far more simple process than one may think. The first step, is of course, identifying if you have a problem in the first place. This is part two of The Most Overlooked and Widely Seen Church Media series.
In my introduction to this series I painted a scene I have had to experience – and I would bet you have too. The bottom line is that poorly designed and assembled message slides can be distracting and a few thoughtful adjustments can go a long way in correcting your most widely viewed communication piece – the message slideshow.