Humor isn’t something typically associated with the Church. Christians are often seen—at least by non-Christians—as a stuffy and solemn bunch.
While religion is certainly something to be taken seriously, a complete lack of humor only serves to isolate the church from society. In many ways, Christianity has become standoffish, unapproachable and unappealing. If we never make any jokes, we’ll often be the butt of them.
Adding subtle humor into your church brand can help to disprove these dour misconceptions. Show the world that we can laugh with them.