Facebook is a social media giant—not an invincible one, but a formidable one—and it’s a fairly wise investment whenever you spend money on Facebook ads. However, not every event has a budget that would allow for such an expenditure. From my church’s experience, we purchase ads for our community-wide fireworks celebration because we have nearly 10,000 people attend that event, and it has the scale to warrant actually purchasing advertising. However, our Easter service, which is one of about thirty being held in a three-mile radius, will only see about six-hundred people. Plus, it’s hard to justify buying ads for, what is essentially, a Sunday service, like we have every weekend.
Thus, in a situation like the former, we didn’t spend any money on Facebook ads, but we still advertised. Here are the two basic—FREE—methods that we used: