“We need to get…..!” is a rallying cry many Churches make. When a new thing comes out and a Church sees another using it successfully, it’s not uncommon for a Church to follow along.
Calvin recently wrote about the Church and social media. He wrote about its effectiveness:
So is social media effective for a Church? It can be, but in most cases it probably isn’t. The shocking reality is that I bet most Churches know that their Facebook page isn’t producing anything; that is, except an image.
I agree that in most cases it is not effective. The question, however, is:
Why isn’t social media effective?
It’s often not effective because it is implemented and executed poorly. If done right, people will engage and it can be more successful at keeping people informed than any church bulletin.
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