One of the classic mistakes most businesses make is to target “everyone”. The StoryBrand approach is completely against this idea. Although, unlike some other marketing ideas which tell you to write out a detailed ideal customer profile — full of demographic and psychographic data — the StoryBrand framework gets you to focus on what the customer wants and how you can satisfy their wants.
This touches on one of the simple but important ideas that I really like in the StoryBrand book.
You are not the hero, your customer is the hero.