Have you ever noticed that going viral online is usually an accident? I mean on one hand typical bloggers write posts that they hope will go viral. Or that they wouldn’t mind going viral. But very few people generate content that’s good enough to go viral on a routine basis.
Matt Inman of The Oatmeal is an exception to this rule. He manages to create cartoons that capture the attention, and funny bone, of thousands upon thousands of readers. I was reading The Oatmeal Guide to Getting 5 Million Unique Visitors a Month, which discusses the technique behind The Oatmeal’s success, and started wondering if they applied to our churches.