We’re beyond making a case for churches having a blog. Every church should blog. It is a critical tool for discipleship, leadership, and pastoral care, among other things. The question is no longer, “Should we have a blog?” but, “How do we sustain content creation?” Ideas for sustainable content creation for your church blog become critical.
Don’t feel bad about struggling to create content. The challenge of creating content has plagued bloggers since blogging first started. Just don’t allow failure, frustration have the last word. You will have times of great creativity and productivity. And, you will have to push the barrier of challenges, as I’ve already mentioned.
The question now is, “How can you keep creating relevant and fresh content?”