When Apple did their reveal of the MacBook Pro with the Touch Bar I didn’t know what to make of it. Did they somehow have scrap strips from iPad screens they wanted to make money from? Were they running out of ideas? Then I thought it was cool in a weird way. When I walked into the iStore I thought it was stupid. I got my hands on a demo MacBook Pro and then walked out undecided. It was kind of OK, but why would I want one? Was it worth spending money on?
You’ve had a retreat and spent days working on concepts for the Easter campaign and series. Your church is going big this Easter. You can’t remember a time you were this inspired. You can’t remember a time you’ve been this original. From concept to video, sermon and life groups content and more, you have thought of everything. Your church tech and creative teams have never produced anything this good at this scale. After all your hard work you discover another church has plagiarized yours.
In days of old, you know, when blogging started, the number of visitors and views mattered most. The next important thing was the number of comments. For many, comments are an important way of measuring engagement and success. An important part of the engagement. Over the years, we’ve had ‘successful’ bloggers and marketers emphasize their importance. Then, some of the same, sang a different tune. They disabled comments on their blogs. After some time, commenting made a comeback. Now, there seems to be another shift. Bloggers telling readers to comment on Facebook and other social media platforms instead. So, there’s been a shift from comments, to no comments, to telling readers to comment on Facebook or elsewhere.
I’ve been a part of and involved in different open sources communities over the years. And, being the son of a pastor, I’ve been in church my entire life. I’ve also served as full-time staff in a local church setting. It is easy to stay in your circle, some go as far as calling it a bubble, during the week when you’re in meetings at church, or fixing this or that, if you’re technical.
Our lives can be cyclical. Home life, family, work, other church activities and Sunday gatherings. There’s also the occasional capital campaign, camp or conference. Like home life, the church can be a whirlwind of activity. There’s always something that needs our attention. One finish line becomes the starting line for the next project or event.
We can do nothing well in a consistent manner without being intentional. This is why planning is important. Coming up with a strategy focuses effort. The same applies to church communications. Before you tweet, create the bulletin, or post an ad on Facebook, you need to be clear on why you’re doing it. To be effective, crafting messages with care is important. Make sure you send it the right way to the right platform is another piece of the puzzle. These are a few of the things we’ve looked at in relation to church communications strategy.
It matters who writes a book. Not only that, but how they write it is as important. We want to read books by people who have something helpful to say. We prefer people with a fair knowledge of stuff. Oh, not speaking geek from dizzying heights is necessary. Being relatable is another must. Right? I mean what else could one look for in a book besides a ton of laughter and pictures. Books with pictures are the best. (Am I the only one who used to check out books from the library based on how many pictures they had?) “You’ve Got This” – A Pep Talk For Church Communicators by Kelley Hartnett, checks these and other boxes.